Zendium is still new to the U.K. but has a long history in Scandinavia. When it was launched in 1979, it represented an entirely new approach: to boost the mouth’s natural protection. Today, Zendium remains at the forefront of bioscience as we continue to discover more about its positive effects in the mouth.
Zendium was the brainchild of microbiologist Henk Hoogendoorn, who investigated the remarkable natural protection that saliva provides against infection and disease. He demonstrated how enzymatic reactions lead to the formation of natural antibacterial components that defend against disease-causing bacteria in plaque.2
Dr. Hoogendoorn hypothesised that a toothpaste containing the right combination of enzymes and proteins could boost the mouth’s natural antibacterial protection.3,4 His formula was refined and tested until he found the optimum balance: a ground-breaking toothpaste called Zendium. Today, scientific advances including next-generation sequencing, have allowed us to discover more about the positive effect Zendium has on the bacterial species in the mouth.5
Zendium has a long history in Scandinavia, where it has accumulated 35 years of published research and has become the No.1 trusted oral care brand in the region.6* We now know that a balanced microbiome is key to health7. Our goal is to enhance our understanding of the oral microbiome and deliver products that protect the mouth naturally.
*Based on a survey of 604 dentists in Sweden, Denmark and Norway in 2017