how zendium works

Strengthening your mouth's natural defences

Zendium contains natural antibacterial enzymes and proteins to boost the mouth's natural defences by increasing levels of good bacteria in the mouth and reducing bad bacteria. And we respect the soft parts of your mouth with our mild alternative to SLS, a foaming agent that can irritate gums and inner cheeks.

zendium bacteria facts

100 BILLION

The number of bacteria in your mouth, the same as the number of stars in the galaxy.

zendium bacteria facts

80 MILLION

The number of bacteria two people exchange in a kiss.

zendium bacteria facts

<5%

Less than 5% of microbes in the world cause disease.

Clinically proven

A team of 34 scientists. Six studies, clinically proving that Zendium works. And all that science inspired by your mouth’s in-built defence: the oral microbiome. Clinical studies prove that Zendium boosts good bacteria, improves gum health and is gentle on soft tissues. Take a look at three of them.

zendium clinical study on oral microbiome

BOOSTS YOUR MOUTH'S MICROBIOME

After 14 weeks, Zendium users had a more balanced microbiome* than people using a standard toothpaste.

Zendium clinical study on gum health

IMPROVES GUM HEALTH

100% of people who brushed their teeth with Zendium had better gum health after three months.**

Zendium clinical study on mildness

4X milder than other toothpastes

Zendium is four times gentler on the mouth than a standard toothpaste containing SLS.***

*Refers to the gum health and gum problems associated bacterial species in dental plaque which changed significantly over a 14-week clinical study with 102 subjects. 

**Refers to the results of a gum health study (China 2019) on the 109 people after 13 weeks]

***Clinically proven. Compared to a toothpaste containing SLS, 30mins after use.

Learn about the ingredients we carefully select to put into our products for a naturally protected mouth.

  • Ingredient

    What it does

    Amyloglucosidase

    An natural enzyme that boosts the good bacteria in your mouth.

    Glucose Oxidase

    An natural enzyme that boosts the good bacteria in your mouth. 

    Lactoperoxidase

    An enzyme found in your saliva, which we source from cow’s milk. It works with Potassium Thiocyanate to boost the good bacteria in your mouth.

    Colostrum

    Cow’s colostrum contains a protein that supports your mouth’s natural immune system. 

    Lactoferrin

    A protein, found in cow’s milk, that stops bad bacteria in your mouth from thriving by taking away their supply of iron. 

    Lysozyme

    A protein found in hen’s egg whites that weakens bad bacteria in your mouth by breaking down its defences.

    Potassium Thiocyanate

    Naturally present in saliva, potassium thiocyanate increases the level of oxygen in your mouth. It works with Lactoperoxidase to help the enzymes that boost your good bacteria to work better.

    Sodium Fluoride

    Helps to strengthen the enamel that protects your teeth from cavities. We use 1450ppm of sodium fluoride in our adult toothpastes, as recommended by dentists and 500ppm in our kids’ formula.

    Zinc Gluconate

    Derived from natural ingredients, it helps the proteins and enzymes in your mouth to support your oral microbiome.

  • Ingredient

    What it does

    Carrageenan

    Found in seaweed, this ingredient helps give your toothpaste its structure – so it stays together in the tube, but you can still squeeze it out.

    Citric Acid

    Naturally sourced from starch or sugars, this ingredient works with Disodium Phosphate to balance the toothpaste’s pH level, creating the perfect environment for the active ingredients to do their job.

    Disodium Phosphate

    Works with Citric Acid to balance the toothpaste’s pH level, creating the perfect environment for the active ingredients to do their job.

    Glyceril

    Taken from vegetable oils, glyceril traps water into the toothpaste, and helps to bind the ingredients together.

    Hydrated Silica

    A natural exfoliant, derived from sand, that removes debris, plaque and stains. The type of silica we use helps make Zendium gentle on tooth enamel.

    Sodium Benzoate

    A preservative that keeps your toothpaste safe by stopping micro-organisms from growing.

    Sorbitol

    This ingredient comes from grains like maize and wheat. It traps water into the toothpaste, and helps to bind the ingredients together.

    Steareth-30

    A foaming agent. It’s gentler on gums and inner cheeks than Sodium Lauryl Sulphate (SLS) – the foaming agent found in standard toothpastes.

    Water (Aqua)

    Provides a natural base for Zendium’s carefully chosen ingredients.

    Xanthan Gum

    A natural ingredient that helps give your toothpaste its structure – so it stays together in the tube, but you can still squeeze it out.

  • Ingredient

    What it does

    Aroma

    A milder flavour than most toothpastes use making it suitable for the most delicates mouth.

    Sodium Saccharin

    A sweetener to enhance the mild flavour of our toothpastes.

    Cl77891

    An ingredient taken from natural minerals that helps to keep your toothpaste looking white.

When your mouth needs extra care

There are certain times in our lives when our mouths become more vulnerable than usual. Zendium is there to help you through all of them.

  • Children have three times more taste buds than adults, so they’re especially sensitive to strong flavours and harsh foaming agents like SLS. Zendium is SLS free, as gentle as water, and has mild flavours, so children are more likely to brush for longer.

  • Many women find their sense of taste changes during pregnancy, with some experiencing a metallic taste. Hormone changes can also make pregnant women more prone to gum problems or mouth ulcers. Zendium is clinically proven to improve gum health, and has a milder flavour than most toothpastes, so it doesn’t distort your sense of taste.

  • As we age, our gums shrink and we make less saliva – so we’re more likely to have gum problems, tooth decay, or a dry mouth. We also tend to take medications that can cause swollen and bleeding gums, or cut down saliva even more. Zendium is clinically proven to improve gum health, and it’s free from SLS – a foaming agent that can dry out your mouth.

  • Having diabetes puts you at greater risk of developing gum disease, so it’s a good idea to use a toothpaste focused on gum health. 100% of people who brushed their teeth with Zendium had better gum health after three months*.

    *Refers to the results of a gum health study (China 2019) on the 109 people after 13 weeks

  • Cancer treatment can be aggressive, harming the soft tissues in your mouth and making them sore. And chemotherapy specifically can give you a dry mouth. Zendium uses a gentle foaming agent that stops your mouth feeling too dry, has mild flavours, and is four times gentler than standard toothpastes containing SLS.

    Read about our work with cancer patients

  • Some medications can give you sores, cracked lips or swollen gums. And there are over 400 medications that reduce your saliva, giving you a dry mouth and putting you at risk of gum disease or tooth decay. Zendium is kind to sore mouths. It has mild flavours, and is four times gentler than standard toothpastes containing SLS. And it’s clinically proven to give you healthier gums.

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Healthier mouths. Healthier bodies.

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