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our purpose

Strengthening natural defences, for healthier mouths

We are committed to strengthening the body’s natural defence system, to support and maintain the healthiest mouths for everyone. By working with our bodies rather than against them, we help our mouths to help themselves, even when they are at their most vulnerable.  And by boosting the natural protective power of every mouth, we banish the need for aggressive formulations, creating efficacy through kindness, for all.

 

KIND TOOTHPASTE FOR THE MOST VULNERABLE MOUTHS

When our bodies are vulnerable, our mouths suffer too, and aggressive treatments don't help. We wanted to use our expertise for good. So we work with the FDI World Dental Federation to help children with cancer protect their mouths and donate Zendium toothpaste samples to NHS hospitals for those that need it most. 

Our Innovations

WORKING WITH CHILDREN WITH CANCER UK

Cancer treatments are tough on children’s tender mouths. So our commitment to creating milder oral care that gives protection through kindness is especially helpful at this time. 
 

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Our Awards

TEACHING CHILDREN WITH CANCER ABOUT MOUTH CARE

Our children’s activity booklet makes learning about mouth health fun.
 

Download activity booklet

Our Innovations

SUPPORTING PARENTS AND CARERS

Find out how to care for little mouths during treatment.
 

Download oral care guide

Household info

PARTNERING WITH HOSPITALS

Donating toothpaste to the NHS for staff, patients and the homeless during the COVID-19 Crisis.

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